Differentiating your CX strategy to gain a share of the market
After a couple of decades of CX professionals trying to raise the customer strategy up the company totem pole, we are now in a place where most execs claim CX as a primary focus and potential differentiator. This begs the question; how can you differentiate when everyone is doing it? Simple (not really) Do it… Read more.
How to Create a Culture of Putting Customers First
Want to read more content? Follow the link here to return to the content bubble As a leading global authority on customer experience and transformation, Lior Arussy has guided some of the world’s best-known brands—including Johnson & Johnson, Mercedes Benz and MasterCard—in building… Read more.
An Exclusive Interview with Anouche Newman, CEO, CSIA
Want to read more content? Follow the link here to return to the content bubble What is the current state of play in the customer experience landscape, and how do you see it changing over the next 12 months? Organisations are struggling… Read more.
A Unique Q&A with Lior Arussy, Strativity
Want to read more content? Follow the link here to return to the content bubble In anticipation of Lior Arussy, Author of 6 books and Renowned Thought Leader on Customer Experience, presenting at Chief Customer Officer Sydney, we asked Lior to answer some… Read more.
Disruption in the age of the customer
Want to read more content? Follow the link here to return to the content bubble In an age where customer obsession is fast becoming the number one item on every executive’s agenda. We are seeing more and more disruption in the market… Read more.
CX Success From Change Culture to Technology; An Email Interview with Shane Goldberg
Want to read more content? Follow the link here to return to the content bubble With the world of CX buzzing with new opportunities and everyone trying to get ahead of the competition, I thought it was a good time to reach… Read more.
The importance of CX: Q&A With Sharon Melamed, MatchBoard
Want to read more content? Follow the link here to return to the content bubble Is it important to have a CCO in the modern CX economy? The job title CCO has been around just 23 years and is still in its… Read more.
Data-Driven Decision Making using Machine Learning Technology
Want to read more content? Follow the link here to return to the content bubble Scientific Method Managers in every organization have to continually make decisions on how to run their businesses most effectively and efficiently. These decisions cover every aspect of a… Read more.
Be real about Customer Experience Transformation
Want to read more content? Follow the link here to return to the content bubble There are some amazing examples of transformation in the world of Customer Experience. There are also some cautionary tales. A critical difference I have noticed between successful and unsuccessful… Read more.
Want an honest measure of your customer centricity? Try this.
Want to read more content? Follow the link here to return to the content bubble When asking the question to Senior Executives “How Customer -Centric is your company”, there are typically two answers: We are very Customer-Centric We are way behind on this… Read more.