International Keynote Address: From Burritos to thinking outside of the “Boxed” …a journey of disruption 

Time: 08:40 - 09:05
On: DAY 1 - 01/11/2017

Chipotle changed the way people think about fast food. Boxed is changing the way consumers – especially younger ones – think about “club” shopping. In both instances, Marketing and customer experience play[ed] significant roles in educating consumers and telling the respective brand’s story in a compelling way. Jackson will discuss how both brands approached this disruption; the pitfalls/challenges they face; and how they will/continue to evolve to maintain relevancy among a fickle and savvy consumer.