Job Title: Chief Marketing Officer
Over a decade leading global SaaS businesses, Andrew has tried just about everything to generate growth. Some of which has work; most of which hasn’t. But through building new products, pivoting to adjacent markets, changing monetization models, spending big on above the line marketing, doubling down on search engine marketing and more, Andrew has developed a repeatable approach to growth that he calls “creatively analytic.” This approach marries big data insights with compelling content to lead users to get the most value from apps, build brand love, increase engagement and lead to paid conversion.
As CMO of Evernote, Andrew is creating an organization using this approach that delivers just the right message at just the right time through owned and earned media. Prior experiences leading marketing at Skype, building a mobile solution business at HP and in a series of web consumer roles from Hotels.com to Google have helped develop and refine the type of organization, people, tools and processes that make this successful. Mostly though, these roles have been chances for Andrew to keep playing with numbers the way he has enjoyed since childhood while still humoring the possibility of writing a book one day.
When he’s not nerding out about SaaS marketing, Andrew is chasing his two kids and the family dog while reminiscing about the days when he and his wife played golf regularly at Stanford business school.