Job Title: Chief Marketing Officer
Company: Boxed (US)
Jackson Jeyanayagam is currently Chief Marketing Officer for Boxed.com, leading all marketing efforts for the fast-growing e-commerce start-up. Previously, Jackson was Head of Digital for Chipotle responsible for leading all digital marketing efforts including mobile, content, social media, CRM and analytics.
In his prior role, Jackson was SVP, Digital Strategy at Taylor where he built and oversaw the digital marketing practice group and supported a number of brands including Diageo, P&G, Nestle, Jordan Brand, NASCAR, Starwood, 3M and Capital One. Before Taylor, Jackson was a Director at Citizen Paine where he led social media integration and influencer marketing for Old Spice as well as Dentyne, working closely with each brand team and their collective agencies to create and implement through the line campaigns.
Jackson started his career at Waggener Edstrom working with clients such as Microsoft and T-Mobile. Personally, Jackson serves on the Board of Directors for the University of Oregon Alumni Association as well as the Arts & Business Council of New York. He is also on the Advisory Board for Dynamic Signal and DriverMiles
Chipotle changed the way people think about fast food. Boxed is changing the way consumers – especially younger ones – think about “club” shopping. In both instances, Marketing and customer experience play[ed] significant roles in educating consumers and telling the respective brand’s story in a compelling way. Jackson will discuss how both brands approached this… Read more.
The new era of marketing and brand engagement: transforming customer insights into profitable business strategies. The future of AI for marketing and the customer experience. Demonstrating ROI on customer experience initiatives.
CCO Melbourne, April, 2018
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